AI Insights · Timothy · July 2025
Performance of Top Meal Kit Apps on Android in the US, Q2 2025
Explore the performance of top meal kit and specialty food apps on Android in the US during Q2 2025, with insights from Sensor Tower.
In the second quarter of 2025, the Factor_ Prepared Meal Delivery app demonstrated a notable trend in weekly downloads, starting strong with over 25K downloads and peaking at 30.9K in early April. However, there was a gradual decrease to around 15.9K by the end of June. Despite this, weekly active users showed resilience, starting at 282K and climbing to a peak of 310K.
The Misfits Market Grocery App experienced steady weekly downloads, with numbers ranging from 4.6K to 6.4K. Active users fluctuated slightly, ending the quarter with approximately 20.5K users.
HelloFresh: Meal Kit Delivery saw a decrease in weekly downloads from 5.7K to 3.8K. However, active users remained relatively stable, starting at 456K and ending with 405K.
EveryPlate: Cooking Simplified had a varied performance in downloads, starting at 4.7K, dipping mid-quarter, and recovering to 3.4K. The active users remained consistent, hovering around 64K.
Lastly, Green Chef: Healthy Recipes showed a steady decline in downloads from 3.5K to 1.7K. Active users, however, climbed from 19.9K to 22.7K by the quarter's end.
These insights, sourced from Sensor Tower, offer a glimpse into user engagement and app performance in the competitive meal kit and specialty food sector. For more detailed analytics, visit Sensor Tower's platform.
